:root{
  --bg:#fcfaf7;
  --bg-accent:#fff3f7;
  --paper:#fffdf9;
  --ink:#2b2024;
  --muted:#776a69;
  --line:#eadbd7;
  --beet:#8b1738;
  --beet-dark:#5b0922;
  --beet-soft:#f7d9e4;
  --pink:#e95d91;
  --gold:#c6a15b;
  --green:#3f6f4d;
  --shadow:0 24px 70px rgba(91,9,34,.12);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  color:var(--ink);
  background:var(--bg);
  font-family:"Noto Serif JP","Yu Mincho","Hiragino Mincho ProN",serif;
  line-height:1.8;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
.container{width:min(1180px,92vw);margin:0 auto}

.skiplink{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden}
.skiplink:focus{left:16px;top:16px;width:auto;height:auto;background:#fff;border:2px solid var(--beet);padding:8px 12px;z-index:9999}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

.site-header{position:relative;z-index:20;background:rgba(255,253,249,.88);backdrop-filter:blur(14px)}
.header-top{border-bottom:1px solid rgba(139,23,56,.12)}
.header-top__inner{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:8px 0}
.tagline{margin:0;color:var(--muted);font-size:13px;letter-spacing:.08em}
.base-link{
  display:inline-flex;align-items:center;justify-content:center;
  min-width:138px;padding:8px 18px;border-radius:999px;
  background:var(--beet);color:#fff;font-size:12px;font-weight:700;letter-spacing:.12em;
  box-shadow:0 10px 25px rgba(139,23,56,.22);
  transition:.35s ease;
}
.base-link:hover{background:var(--beet-dark);transform:translateY(-2px)}

.header-main{position:sticky;top:0;border-bottom:1px solid rgba(139,23,56,.1)}
.header-main__inner{display:flex;align-items:center;justify-content:space-between;gap:28px;padding:17px 0}
.brand{display:flex;align-items:baseline;gap:10px;white-space:nowrap}
.brand__mark{color:var(--beet);font-weight:700;font-size:22px;letter-spacing:.08em}
.brand__name{color:var(--muted);font-size:13px;letter-spacing:.18em}
.global-nav{display:flex;align-items:center;gap:24px;font-size:14px;letter-spacing:.08em;color:#4b3a3f}
.global-nav a{position:relative;padding:6px 0}
.global-nav a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:1px;background:var(--beet);transition:.3s ease}
.global-nav a:hover::after{width:100%}

.hero{position:relative;overflow:hidden;background:#f5c6d6;min-height:auto}
.hero__image{width:100%;height:auto;min-height:auto;display:block;object-fit:contain;object-position:center center}
.hero::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:
    radial-gradient(circle at 72% 43%, rgba(255,255,255,.24), transparent 23rem),
    linear-gradient(90deg, rgba(91,9,34,.05) 0%, rgba(233,93,145,.08) 48%, rgba(255,255,255,.16) 100%);
}
.hero::after{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(180deg, transparent 74%, var(--bg) 100%);
}
.hero__copy{
  position:absolute;top:38%;right:clamp(24px,7vw,120px);transform:translateY(-50%);
  width:min(52vw,760px);text-align:center;color:#fff;z-index:2;
  text-shadow:0 0 10px rgba(233,93,145,.95),0 0 22px rgba(139,23,56,.65),0 4px 18px rgba(91,9,34,.45);
}
.hero__copy::before,.hero__copy::after{
  content:"";display:block;width:min(46vw,640px);height:1px;margin:0 auto;
  background:linear-gradient(90deg, transparent, rgba(255,255,255,.82), transparent);
}
.hero__copy::before{margin-bottom:22px}
.hero__copy::after{margin-top:24px}
.hero__lead,.hero__title,.hero__subtitle{
  margin:0;padding:0;color:#fff;font-family:"Noto Serif JP","Yu Mincho","Hiragino Mincho ProN",serif;
  font-weight:600;line-height:1.55;letter-spacing:.08em;white-space:nowrap;
  text-shadow:0 0 10px rgba(233,93,145,.95),0 0 24px rgba(139,23,56,.72),0 5px 20px rgba(91,9,34,.48);
}
.hero__lead{font-size:clamp(18px,3vw,48px)}
.hero__title{font-size:clamp(20px,3.6vw,56px)}
.hero__subtitle{
  display:inline-block;margin:28px 0 0;padding:8px 26px;color:#fffbe8;
  font-size:clamp(16px,1.85vw,30px);letter-spacing:.06em;
  background:rgba(233,93,145,.20);border-top:1px solid rgba(255,255,255,.48);border-bottom:1px solid rgba(255,255,255,.48);
  backdrop-filter:blur(2px);
}
.hero__scroll{
  position:absolute;right:32px;bottom:34px;z-index:2;color:#fff;font-size:11px;letter-spacing:.22em;
  writing-mode:vertical-rl;text-shadow:0 2px 14px rgba(91,9,34,.38)
}
.hero__scroll::after{content:"";display:block;width:1px;height:64px;margin:12px auto 0;background:rgba(255,255,255,.7)}

.section{padding:96px 0;background:var(--bg)}
.section--accent{background:var(--bg-accent)}
.section-kicker{margin:0 0 12px;color:var(--gold);font-size:12px;font-weight:700;letter-spacing:.22em;font-family:system-ui,sans-serif}
h2{margin:0;color:var(--beet-dark);font-size:clamp(28px,3.2vw,46px);line-height:1.45;font-weight:600;letter-spacing:.04em}
h3{margin:0;color:var(--beet-dark);line-height:1.55;letter-spacing:.04em}
p{font-size:16px;color:#4d4244}
.section-lead{margin:0;max-width:520px;color:var(--muted)}
.section-head{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:34px}
.section-head h2{font-size:clamp(28px,2.8vw,40px)}
.section-head--center{display:block;text-align:center;margin-bottom:42px}
.section-head--center .section-lead{margin:18px auto 0;max-width:740px}

.intro{padding-top:104px}
.intro__grid{display:grid;grid-template-columns:240px 1fr;gap:72px;align-items:start}
.intro__label{
  color:var(--beet);font-size:12px;letter-spacing:.28em;font-family:system-ui,sans-serif;
  writing-mode:vertical-rl;border-left:1px solid var(--gold);padding-left:22px;min-height:180px
}
.intro__body{max-width:760px}
.intro__body .eyebrow{margin:0 0 8px;color:var(--beet);font-weight:600;letter-spacing:.08em}
.intro__body p:last-child{margin-top:24px}

.worries{background:var(--bg-accent)}
.worries__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.worry-card{
  position:relative;background:var(--paper);border:1px solid rgba(139,23,56,.1);border-radius:26px;padding:34px 28px;
  box-shadow:0 18px 48px rgba(43,32,36,.08);overflow:hidden;
}
.worry-card::after{content:"";position:absolute;right:-34px;bottom:-42px;width:120px;height:120px;border-radius:50%;background:rgba(233,93,145,.12)}
.worry-card__number{display:inline-block;color:var(--gold);font-family:system-ui,sans-serif;font-size:12px;font-weight:700;letter-spacing:.18em;margin-bottom:18px}
.worry-card__title{font-size:21px;margin-bottom:12px}
.worry-card__text{margin:0;color:var(--muted)}

.change__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:center}
.change__content p{max-width:680px}
.change__points{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.change__points span{display:inline-flex;align-items:center;padding:10px 18px;border-radius:999px;background:#fff;color:var(--beet);font-weight:700;font-size:14px;letter-spacing:.06em;box-shadow:0 12px 30px rgba(91,9,34,.08)}
.change__panel{border-radius:32px;padding:46px;background:linear-gradient(135deg,rgba(139,23,56,.96),rgba(233,93,145,.82));box-shadow:var(--shadow);color:#fff}
.change__catch{margin:0 0 24px;color:#fff;font-size:clamp(22px,2.6vw,34px);line-height:1.55;letter-spacing:.06em}
.change-list{list-style:none;margin:0;padding:0;display:grid;gap:16px}
.change-list li{position:relative;padding-left:28px;color:rgba(255,255,255,.9);font-size:16px}
.change-list li::before{content:"";position:absolute;left:0;top:.72em;width:10px;height:10px;border-radius:50%;background:#fffbe8;box-shadow:0 0 18px rgba(255,255,255,.65)}

.beets-power{background:var(--bg-accent)}
.power-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.power-card{background:var(--paper);border:1px solid rgba(198,161,91,.24);border-radius:24px;padding:30px 22px;text-align:center;box-shadow:0 16px 42px rgba(43,32,36,.07)}
.power-card__label{display:block;color:var(--gold);font-family:system-ui,sans-serif;font-size:11px;font-weight:700;letter-spacing:.18em;margin-bottom:8px}
.power-card__title{font-size:22px;margin-bottom:12px}
.power-card__text{margin:0;color:var(--muted);font-size:14px;line-height:1.8;text-align:left}

.story__grid,.table-scene__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:center}
.table-scene__grid{grid-template-columns:.9fr 1.1fr}
.image-card{position:relative;margin:0;border-radius:28px;overflow:hidden;box-shadow:var(--shadow);background:#eee;min-height:420px}
.image-card::before{content:"";position:absolute;inset:16px;border:1px solid rgba(255,255,255,.55);border-radius:22px;z-index:1;pointer-events:none}
.image-card img{width:100%;height:100%;min-height:420px;object-fit:cover}
.image-card--large{min-height:520px}
.image-card--large img{min-height:520px}
.panel{background:var(--paper);border:1px solid rgba(198,161,91,.32);border-radius:28px;padding:52px;box-shadow:var(--shadow)}
.text-link{display:inline-flex;margin-top:18px;color:var(--beet);font-weight:700;letter-spacing:.08em;border-bottom:1px solid var(--beet)}
.primary-button{
  display:inline-flex;align-items:center;justify-content:center;margin-top:24px;padding:14px 30px;border-radius:999px;
  background:linear-gradient(135deg,var(--beet),#bd315f);color:#fff;font-weight:700;letter-spacing:.08em;
  box-shadow:0 16px 36px rgba(139,23,56,.22);transition:.35s ease
}
.primary-button:hover{transform:translateY(-3px);box-shadow:0 20px 46px rgba(139,23,56,.28)}
.primary-button--light{background:#fff;color:var(--beet);box-shadow:none}
.more-link{color:var(--beet);font-size:14px;letter-spacing:.08em;border-bottom:1px solid rgba(139,23,56,.4)}

.card-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.product-card{background:var(--paper);border-radius:24px;overflow:hidden;box-shadow:0 18px 48px rgba(43,32,36,.08);transition:.35s ease;border:1px solid rgba(139,23,56,.08)}
.product-card:hover{transform:translateY(-6px);box-shadow:0 26px 58px rgba(139,23,56,.14)}
.product-card img{width:100%;aspect-ratio:4/3;object-fit:cover;background:var(--beet-soft)}
.product-card span{display:block;padding:18px 18px 22px;font-weight:700;color:var(--beet-dark);letter-spacing:.06em;text-align:center}

.how-to{background:var(--bg)}
.how-to-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.how-to-card{background:var(--paper);border-radius:26px;padding:34px 30px;box-shadow:0 18px 48px rgba(43,32,36,.08);border:1px solid rgba(139,23,56,.08)}
.how-to-card span{display:block;color:var(--gold);font-family:system-ui,sans-serif;font-size:12px;font-weight:700;letter-spacing:.18em;margin-bottom:10px}
.how-to-card h3{font-size:22px;margin-bottom:10px}
.how-to-card p{margin:0;color:var(--muted)}

.recipes{background:var(--bg-accent)}
.recipe-list{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.recipe-card{display:grid;grid-template-columns:44% 1fr;align-items:center;background:var(--paper);border-radius:24px;overflow:hidden;box-shadow:0 18px 48px rgba(43,32,36,.08);transition:.35s ease}
.recipe-card:hover{transform:translateY(-5px)}
.recipe-card img{width:100%;height:190px;object-fit:cover;background:var(--beet-soft)}
.recipe-card div{padding:22px}
.recipe-card span{display:block;color:var(--gold);font-family:system-ui,sans-serif;font-size:12px;font-weight:700;letter-spacing:.18em}
.recipe-card strong{display:block;color:var(--beet-dark);font-size:19px;letter-spacing:.04em;margin-top:8px}
.recipe-card small{display:block;color:var(--muted);margin-top:6px}

.line-section{padding:70px 0}
.line-box{display:flex;align-items:center;justify-content:space-between;gap:30px;background:linear-gradient(135deg,var(--beet-dark),var(--beet));color:#fff;border-radius:34px;padding:44px 52px;box-shadow:var(--shadow)}
.line-box h2,.line-box p,.line-box .section-kicker{color:#fff}.line-box p{margin-bottom:0;opacity:.86}

.instagram-account{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:30px;
  background:var(--paper);
  border:1px solid rgba(198,161,91,.32);
  border-radius:28px;
  padding:42px 48px;
  box-shadow:var(--shadow);
}
.instagram-account__text{
  margin:0;
  max-width:680px;
  color:#4d4244;
  font-size:16px;
  letter-spacing:.04em;
}
.instagram-account__button{
  flex-shrink:0;
  margin-top:0;
}

.site-footer{padding:56px 0 92px;background:#26171d;color:#fff}
.footer-grid{display:grid;grid-template-columns:1fr 1fr auto;gap:40px;align-items:start}
.footer-brand{display:block;color:#fff;font-size:22px;letter-spacing:.1em;margin-bottom:8px}
.site-footer p,.site-footer address{margin:0;color:rgba(255,255,255,.78);font-style:normal;font-size:14px}
.footer-links{display:grid;gap:8px;font-size:13px;color:rgba(255,255,255,.78)}
.footer-links a:hover{color:#fff}
.back-to-top{position:fixed;right:22px;bottom:22px;z-index:50;width:48px;height:48px;display:grid;place-items:center;border-radius:50%;background:#fff;color:var(--beet);box-shadow:0 12px 32px rgba(91,9,34,.22);font-weight:700}

@media(max-width:1024px){
  .global-nav{gap:14px;font-size:13px}
  .intro__grid,.story__grid,.table-scene__grid,.change__grid{grid-template-columns:1fr;gap:32px}
  .intro__label{writing-mode:horizontal-tb;border-left:0;border-bottom:1px solid var(--gold);padding:0 0 14px;min-height:auto}
  .worries__grid,.how-to-grid{grid-template-columns:1fr}
  .card-grid,.power-grid{grid-template-columns:repeat(2,1fr)}
  .recipe-list{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
}
@media(max-width:720px){
  .header-top__inner{justify-content:center;text-align:center;flex-wrap:wrap}
  .header-main__inner{display:block;text-align:center;padding:14px 0}
  .brand{justify-content:center;margin-bottom:12px}
  .global-nav{justify-content:center;flex-wrap:wrap;gap:10px 18px}
  .hero{min-height:auto}
  .hero__image{width:100%;height:auto;min-height:auto;aspect-ratio:auto;object-fit:contain;object-position:center center}
  .hero__copy{top:48%;left:50%;right:auto;transform:translate(-50%, -50%);width:92vw}
  .hero__copy::before,.hero__copy::after{width:100%}
  .hero__copy::before{margin-bottom:10px}.hero__copy::after{margin-top:12px}
  .hero__lead{font-size:clamp(16px,5vw,30px)}
  .hero__title{font-size:clamp(18px,5.7vw,34px)}
  .hero__subtitle{margin-top:12px;padding:5px 10px;font-size:clamp(11px,2.8vw,16px);letter-spacing:.02em}
  .section{padding:68px 0}
  .section-head{display:block}
  .section-lead{margin-top:16px}
  .panel,.change__panel{padding:34px 26px}
  .image-card,.image-card img,.image-card--large,.image-card--large img{min-height:320px}
  .card-grid,.power-grid{grid-template-columns:1fr 1fr;gap:14px}
  .product-card span{padding:14px 10px 16px;font-size:14px}
  .line-box{display:block;padding:34px 26px}
  .instagram-account{display:block;padding:34px 26px;text-align:center}
  .instagram-account__text{margin:0 auto 22px}
  .instagram-account__button{width:100%}
  .primary-button{width:100%}
}
@media(max-width:480px){
  .hero__copy{top:49%;left:50%;right:auto;transform:translate(-50%, -50%);width:94vw}
  .hero__lead{font-size:clamp(13px,3.8vw,18px)}
  .hero__title{font-size:clamp(14px,4.3vw,21px)}
  .hero__subtitle{font-size:clamp(10.5px,2.9vw,14px)}
  .hero__scroll{right:16px;bottom:18px;font-size:10px}
  .hero__scroll::after{height:42px}
  .power-grid,.card-grid{grid-template-columns:1fr}
}